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Established in 2019 and designed in Paris by Creative Director Chloe Harrouche, Loulou Studio offers a wardrobe of covetable essentials steeped in authentic French simplicity.  With a class take on modernity, the collection finds balance in contrast and precision: soft yet powerful, minimal but edgy, feminine with a masculine touch, Loulou  Studio's wardrobe highlights the ease and strength of the woman wearing it. 

Made of natural fabric carefully sourced in Europe or Mongolia and crafted in collaborative effort with longstanding supplying partners and artisans, Loulou Studio's clothing stands out for its organic feel and attention to detail, becoming a soft armour to take along in everyday life.  

This idea is perfectly embodied by the brand's logo, the seashell with a talisman quality, delicate, strong and protective.