EF COLLECTION

EF Collection is a Los Angeles-based fine jewelry brand creating modern heirlooms for everyday wear. Founded in 2010 by Emily Faith Strauss, the brand is rooted in the belief that fine jewelry should be both deeply personal and effortlessly timeless - designed to be worn today and treasured for years to come.

Every piece is crafted in solid 14k gold - never filled, plated, or vermeil - and made using quality materials without compromise. They offer both natural and lab-grown diamonds, giving you the freedom to choose the option that best reflects your personal values and style. 

Emily’s designs are inspired by the moments, memories, and people who shape our lives. Drawing from her own journey - including her marriage, the loss of her son Austin, and the children she welcomed after a long IVF journey - she creates meaningful fine jewelry that honors life’s most profound milestones. Each collection is designed to become a part of your story: pieces you’ll wear every day, celebrate life’s defining moments in, and one day pass down for generations. 

The EF Collection is available in-store only.