THEORY

In 1997, Theory was founded in New York on the simple idea that exceptional fit, fabric, and style can empower us to change the way we dress and live. 

Nearly three decades later, the brand continues to perfect their collection of timeless essentials, infusing them with the city’s inherent energy, vibrancy, and sophistication. Every element of a Theory garment is meticulously considered and crafted step by step inside their design and innovation center in New York City’s Meatpacking District. 

Theory sources materials from the best mills in the world and tests every fabric for its hand-feel, durability, and design. Their commitment to form, fit, and construction ensures exceptional quality across each individual garment. 

Today, they remain unwavering in their commitment to innovation through creativity, collaboration, and community. In everything they do, Theory is conscious by design and dedicated to a sustainable future for all. 

The Theory collection is available in-store only.